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Jiminy Peaks vision is to be the finest and most beautiful four-season resort in New England. This vision statement, crafted in the mid-1980s, has been the driving force behind two 10-year strategic plans for expansion, the second of which is close to conclusion with the construction of the new J.J.s Lodge, slated for completion in November.
A consistent policy of annual capital improvements has made Jiminy Peak one of the most popular ski and snowboard destinations in Southern New England. Every season, the snowmaking system at Jiminy Peak is expanded and improved to offset the challenge of uncertain winter weather. In the 1980s and 1990s, Jiminy Peak built the following: a 105-room condominium hotel, the Country Inn; a development of private homes and town homes, Black Diamond at Mountainside, a series of two and three-bedroom town homes, Country Village; and three Village Center buildings with skier services on the first floor and condominiums on the second - Crane Lodge, Thatcher House, and the Doc Maynard Center.
In the past six years, the resort has invested more than $10 million in infrastructure. In 1998, the resort opened Widow Whites Peak, which added a second four-person chairlift, seven trails and expanded skiable terrain by 30%. In 1999, it opened Hendricks Summit Lodge, a day lodge with food and beverage service, at the top of the main lift. In 2000, it constructed the Berkshire Express, the only high-speed six passenger chairlift in the region. In 2000, Jiminy also purchased a nearby competitor, Brodie Mountain, which subsequently closed for skiing after operating for two years. Brodie now operates as a snow tubing center.
In 2002, the Country Store at Jiminy Peak was built to serve guests as well as nearby timeshare properties. In November 2003, Jiminy Peak opened the Paul Major Welcome Center and the Burbank Childrens Center, the two final buildings in the core of Village Center which house a welcome center, Mountain Sports by Potter Brothers ski and snowboard shop, Coreys Cafe, a private clubhouse locker room for season pass holders, the new SKIwee Center and the Cubs Den playroom for casual daycare, as well as condominiums on the second and third floors.
For the 2004-05 season, four new trails (Raccoon's Den, Grouse Run, Outback and Roundabout) and a new terrain park and half pipe were added. Ace of Spades is dedicated to the new half pipe and advanced terrain, and has been renamed Coyote Ridge. The Paul Maloney Ski Patrol building, with a new first aid center and four condominiums, was completed in November 2004.
Jiminy Peak also has the new J.J.s Lodge. J.J.s replaced the existing East Lodge with 20,000 square feet of public space plus condominiums. In the new lodge, the Ski and Snowboard School, a game room for kids with an eating area, bathrooms and over 200 seasonal lockers will be located on the lower ground level. Level one, which was the main level of the old building, will feature a modern food court with specialty stations and seating for 450 people.
The slopeside patio will have an open fire pit, as well as a barbecue area and expanded space for outdoor eating and basking in the sun. Levels two, three and four will house 15 condominiums. These are the last units of the master-planned Village Center and there will be no more condominiums built in the base complex.
The valley in which Jiminy Peak is located is experiencing a building boom. The Cendant Corporation (NYSE: CD) recently completed the 152 units of the Bentley Brook timeshare development on Jiminy Peaks property. The Patriot Group, a privately held real estate developer from Orlando, is building a 296 unit timeshare project across the street from the resort, of which approximately 180 units have been completed.
TIMELINE: 1947-Jiminy Peak, Inc. was founded by John Clark, John Drummond and John Fisher, but due to a steel shortage, they were not able to get lift towers installed in order to open. However, they were able to build a lodge, called The Old Canteen.
1948-The ski area opened, offering a $3.00 lift ticket on one T-Bar (the first T-bar in Massachusetts), and an outhouse for convenience. It was a short season with little snowfall.
1949-Two rope tows were added.
1959-Finally, a second T-Bar was installed below the old one, allowing a lodge to be built at the base of the mountain. The Glasshaus was erected, and the first snowmaking was installed.
1964-The first chairlift was installed, a 4,300 ft. German double chair. Finally open to the summit! The East Base Lodge was built with additional food service, a bakery, and a maintenance garage.
1969-A second chairlift was installed, along with major snowmaking and night skiing. Brian H. Fairbank joined as general manager.
1970-As business expanded so did the facilities. The East Base Lodge was expanded to include a second floor, bathrooms, a lounge and offices.
1971-With night skiing becoming more popular, lighting was expanded.
1973-Snowmaking was expanded to the summit.
1974-Complete reorganization and Fairbank was elected President.
1975-Resort Village project was rejected by the town.
1976-Additional snowmaking equipment added.
1977-The Alpine Slide opened. Major base area renovations began introducing the Olde New England theme.
1978-Major skiing expansion: two chairlifts replaced the original t-bars, two more slopes were cut plus the shell of the Christiansen House was built.
1979-Country Village at Jiminy Peak was finally able to get underway with the first of five condominium buildings.
1980-Despite a record snow-less winter, Jiminy Peak skied 100 days. The Christiansen House Tavern was completed. Ten more condominiums were constructed, along with a pool and two tennis courts at the Country Village.
1981-More snowmaking was added to steep terrain for a new total of 15 slopes covered; night skiing was extended to the summit, and hydro tillers were added to the grooming fleet to ensure the best skiing.
1982-The invention of sno-coat, as a protective coating for manmade snow during warm weather, came out of the testing lab and onto the mountain. Jiminy Peak promoted John Filiault, Paul Maloney and John Bradbury to Vice-President status.
1983-A 4500-foot long triple replaced the double chairlift to the summit. Expert trails were widened; snowmaking and night skiing were expanded.
1984-Beaver Pond Meadows condominium complex broke ground for what would eventually be a 27-unit complex on 51 acres of land. A championship 18-hole putting course, trout fishing and bicycle rentals were added.
1985-The first phase of the Master Plan began with the construction, selling and operation of the 105-unit Country Inn, housing a restaurant, bar, health club, heated pool and saunas. The Country Inn was the first condo-hotel with individual owners to open in the northeast. Jiminy Peak installed sewer and water facilities large enough to handle future expansion. The Country Inn opened in December.
1986-The Crane Lodge replaced the 27-year old Glasshaus, which was donated to the Mystic Seaport Museum. Seven tennis courts were installed with tennis camp business conducted by All-American Sports. The Jericho trail was widened and extended. There were major snowmaking improvements including new water pumps and coverage of the Left Bank and Jericho. The expansion increased snowmaking coverage to 95% of the skiable terrain. The Country Village at Jiminy Peak project was completed with a total of 39 units.
1987-Lighting was installed on the Left Bank, offering the most enjoyable night skiing terrain anywhere. Ground was broken in the fall for the Doc Maynard Building which houses seven condominiums, the summer tennis complex, and winter ski school programs such as SKIwee. (SKIwee moved to Burbank Childrens Center in 2003, and GETSkiing and GETSnowboarding moved into the Doc Maynard Building). The corporate structure changed as C stock was bought out and converted to D stock held by Brian H. Fairbank and Joseph ODonnell.
1988-The Thatcher House, containing eight condominiums and a modern, more efficient ski rental/repair shop, was completed. The Mountainside project got underway with the construction of Building 913 in Hemlock Village, which required the construction of additional road networks. Jiminy Peak acquired the Maynard house on Corey Road, which eventually housed the executive, administration and human resources offices; the purchasing, accounting and real estate sales office were moved into the adjacent building following renovation. The West Way trail was doubled in width, and an additional groomer, with sophisticated tiller, was added to the fleet. The unloading ramp on the novice chairlift was extended.
1989-Snomax was added to our snowmaking strategy, snow guns were elevated and a computerized monitoring system was installed to improve the quality of manmade snow. These improvements enabled us to maintain a break-even winter despite only 19 inches of snow and 17 rainstorms. Boston Concessions Group, in a joint effort with Jiminy Peak, Inc., assumed the management of Drummonds Restaurant from the Champagnes.
1990-It was another disappointing year. There were no large snowstorms and we had the earliest spring closing since 1981; still, Jiminy Peak managed to ski 111 days. All around us condominium resorts were going bankrupt, yet Jiminy Peak had a profit, thanks to careful planning and good management. A new trail called White Tail was cut. The conference sales force was expanded, the food operations were streamlined and Jiminy Peak introduced their Quality Improvement Process. (QIP). Jiminy was selected by Snow Country magazine as the 1990 runner-up in overall resort design.
1991-Three disappointing years in a row. Not only were condominium projects failing, but many ski resorts folded under the higher operating costs, the economic recession and the continued lack of snow. Despite these odds, Jiminy Peak stayed strong by tight control and careful planning. The playroom was expanded to include children from 6 months and up. Snowboarding instruction and rentals were added. A new policy was introduced to allow skiers to try our snow free for the first half-hour of operations. A new double black diamond trail, Whitetail, opens for the 1990-1991-ski season.
1992-Jiminy Peak has quickly become the most significant ski resort in Berkshire County SKIING Magazine, October 1991. Kinderhook Brook pump house and new manmade 4,000,000-gallon snowmaking reservoirs are put in service on November 22, 1991. Set a record and operated 140 days.
1993-Jiminy installs the first Quad chairlift in Southern New England, which opens for the 1992-1993 season, named in memory of John F. Maynard who was employed at Jiminy for over 25 years as the Mountain Operations Manager and passed away in December of 1992. Record season for Jiminy, only ski area in Massachusetts to operate in May, ever! Record 241,520 skier visits, longest ski season of 146 days and the largest single day crowd ever of 4,911 skiers and boarders. The new 7,700 square foot Administration Center opens.
1994-Two new slopes added and four new slopes for night skiing. Phase I of the new summit reservoir opens in December 1993 with a 5 million gallon capacity. Now have 7 chairlifts with the addition of the Mitey-Mite Tow for kids. Terrain Garden and Snowboard Park open in January 1994. A free skating rink is available 7 days and nights. Second largest skier visit total achieved. Purchased an additional 42 acres of mountaintop land.
1995-Jiminy develops a ropes course and enters into an agreement with Leadership Innovations to operate the course. This adds a valuable tool to the Conference Sales Team. Whitetail is lit for night skiing and Q1 will now operate at night. 18 trails are now open at night.
1996-In the summer several improvements were made. These included a snowmaking system upgrade at a capital cost of $600,000. This involved the retirement of 4 diesel compressors and 4 old electric compressors. These were replaced with 2 state-of-the-art Ingersoll-Rand Centac electric compressors. In addition, the beginner area was expanded adjacent to the Doc Maynard Center and the Cricket Triple Chair was installed. Jiminy Peak, Inc. also created a half-pipe/terrain park and installed a second Mighty-Mite surface lift to service it.
1997-The summer saw the beginning of the East Peak expansion (to be renamed Widow Whites). This included the layout, cutting and grading of 5 trails. This expansion is scheduled to be completed by November 1, 1998. A triple chair that has yet to be purchased will service the new terrain (Installed a quad instead). Also two new glades are cut and opened: Willies Gulch and Riptide. Now a total of 33 trails.
1998-The opening of Widow Whites Peak increases the skiable terrain by 30%. Now there are 40 trails. The new peak is serviced by a new fixed grip four-passenger chairlift.
1999-The Hendricks Summit Lodge opens. This 2,400 square foot mountain top lodge will accommodate up to 200 people. Bentley Brook Village, a new base area overnight lodge opens with 32 units, 20 two-bedroom condominiums and 12 one-bedroom units. Jiminy introduces Widow Whites Brew its own signature pale ale.
2000-The Berkshire Express, a new 2-* million dollar detachable six-passenger chairlift opens, increasing Jiminys uphill capacity by 23%. Jiminy teams with a physicist to create and patent new snowmaking technology by creating the Vortex heat-exchanger, and adding it to 145 guns, thus creating the ability to make 50% more snow. Tubing is now available to Jiminys guests at nearby Brodie Mountain, which Jiminy purchased in November 1999.
2001-Eight new luxury homes were constructed at Mountainside, and 48 new two-bedroom units have been added to Bentley Brook Village, at the base of the mountain. Vacation Village of the Berkshires opens across the street with Phase I consisting of 24 two-bedroom condominium units. This will be a 296-unit timeshare development.
2002-Jiminy has added rock climbing, Euro-bungee and other Kiddie rides to its summer recreation program. The Country Store, a new 2,100 square foot reproduction of a quaint old New England country store opens in November.
2003-72 more two-bedroom condominiums open at Bentley Brook Village, 68 additional units open at Vacation Village, and Jiminy is slated to complete 10 new luxury homes at Mountainside. The Burbank Children's Center and Paul Major Welcome Center open in November 2003. The Burbank Center includes the Cub's Den, a new Nursery/Supervised Playroom, a much larger Ski-Wee Center than ever before, and Mountain Sports by Potter Brothers, a 2200 square foot retail store. The Paul Major Welcome Center features a Guest Services desk, a private club locker room, Corey's Cafe and Just Jiminy, a retail store featuring Jiminy Peak logo items. Twelve new luxury condominiums are built on the top level of these buildings. Village Center is nearly complete.
2004-Four new trails (Raccoon's Den, Grouse Run, Outback and Roundabout) and a new terrain park and half pipe are added for the 2004_2005 season. Ace of Spades is dedicated to the new half pipe and advanced terrain, and renamed Coyote Ridge. Riptide and Willie's Gulch are cleared of trees and snowmaking is added to them to create additional intermediate terrain. A commitment to two other terrain parks on Grand Slam and dedicated moguls on Cutter and upper Grand Slam is also made.
2005-J.J.s Lodge, a 6.5 million dollar replacement for the East Lodge and the final part of the Village Center, is slated for completion in November. It will house 15 condominiums (the final condos to be built in the base area), food and beverage service, ski and snowboard school, lockers, and public space. J.J.s Lodge will also significantly expand the ability of Jiminy Peak to host larger meetings, conferences and weddings. In the summer, two new rides are added to the existing summer mountain attractions, the Giant Swing and the Zipline.
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